- GCC Brand Challenges
GCC Identity
A GCC rarely have a clearly articulated identity! With a well-defined value proposition stating its importance to the parent company, GCCs can become the employer of choice in a market competing for good talent. A concerted effort is needed to amplify GCC's objectives, mission, and vision, be it globally, regionally, or in the Indian ecosystem.
CXO as Thought Leader
GCC India Leaders often lack a formal online brand! To build credibility and trust, executives need to differentiate themselves and bring visibility to their personal brand that would help them stand out in a competitive market. They need to ensure consistency in their personal branding across all communications and collateral - internal & external.
GCC Online Presence
It is important for GCCs to have a professional and informative website showcasing the GCC's capabilities, achievements, and thought leadership. Investing in active Social Media Marketing on LinkedIn, Twitter, and Facebook, and SEO and SMM will help GCCs engage with the target audience and will create a robust and influential online presence in the Region and India.
GCC Talent Acquisition
Attracting top talent is a constant challenge for GCCs. The majority of the centers being set up are Tech GCC, & amplifying strengths can be of valuable strength in attracting the best, e.g., showcasing the latest technologies and tools that employees will have access to in their roles, emphasizing a commitment to innovation, maturity, & ecosystem outreach.
GCC Talent Retention
The persistent challenge faced by IT companies is voluntary attrition, driven by the increasing migration of tech employees to non-tech sectors. Competition for skilled professionals can be fierce, which means retaining is even more critical. Putting employees on the pedestal, external recognition, DE&I, and CSR broadcasting go a long way in the retention of employees.
Unlocking Brand of your Global Capability Center.
- GCC Brand Activities
Here are various activities that can be undertaken to enhance the brand of a GCC
Strategic Positioning Thought Leadership Awards and Recognitions Community Engagement
Brand Identity Employee Advocacy Client Testimonials Internal Branding
Online Presence Networking Public Relations (PR) Recruitment Branding
Content Marketing Partnerships & Collab. Diversity and Inclusion Internal Events Mgmt.
Measurement and Analytics.
GCC needs to walk the fine line of balancing the need for Entity – GCC Brand, the Executive – GCC Executive Brand, and Employee – GCC Employee Engagement. Waqt Guru’s comprehensive marketing services allow you to harness the power of data-driven insights and innovative strategies to reach your business goals.
WGC deploys analytics tools to measure the impact of branding efforts. This helps us to adjust strategies based on data to maximize effectiveness.
GCC India Center Digital Marketing and Branding Offerings
Amplifying the brand of Global Capability Centers (GCCs) is essential for building a strong reputation both internally and externally, and attracting top talent, clients, and partners
GCC India Center Brand Management
We help GCCs build a reputable brand identity and amplify their existence as a strategic center.
It is critical for the GCC to establish itself in the Indian and Regional Ecosystem and continuously enhance its brand visibility, drive engagement, awareness, talent lead generation, and ecosystem outreach and engagement.
GCCs must stay ahead of the competition, broadcast its efficiency, innovation, and scalability strength, and continue to be the employer of choice.
GCC Logo, Identity, Brand Guidelines
GCC Website Design and Development
GCC Employee Advocacy
GCC LinkedIn Profile Management
GCC Ads Campaigns Management
GCC Article Writing & Submissions
GCC Social Media Presence Management
GCC Social Mentions Management
GCC Press Release Submissions
GCC Paid Content Promotion
GCC Webinars and Podcasts
GCC Award Submissions
GCC Account Based Marketing
GCC Event Based Marketing
GCC Webinars and Podcasts
- GCC India Center - Digital Marketing Packages
Building a strong GCC Brand based on trust and integrity can strengthen relationships with stakeholders, including employees, clients, partners, and investors.
A respected Company with a strong GCC Brand can help steer the GCC through any unforeseen crisis and challenging times by providing stability and reassurance to stakeholders.
In a competitive landscape, a solid GCC Brand can differentiate the GCC from other organizations. It can become a unique selling point for not only internal audiences for scalability, but for external audiences for winning awards and attracting talent.
Building a GCC brand can help in forming strategic partnerships and alliances with other organizations, enhancing the GCC’s capabilities and reach to support Global Co.
GCC CXO/Executive Brand Management
In a competitive landscape, a CXO's personal brand can differentiate the GCC from other organizations. It can become a unique selling point and a competitive advantage.
A strong personal brand establishes the CXO as a thought leader and expert in their field. It enhances their credibility both within the GCC and in the broader industry.
Leadership and Credibility
A well-regarded CXO can attract top talent to the GCC. Talented professionals are often drawn to organizations led by influential leaders. GCC CXO's personal brand can be a powerful asset that not only benefits the individual but also contributes to the growth, success, and reputation of the GCC itself. It can impact talent acquisition, stakeholder relationships, business development, and the overall organizational culture positively.
GCC CXO Thought Leadership
GCC CXO Webinars and Podcasts
GCC CXO Press Release Submissions
GCC CXO Executive Blogs
GCC CXO Conference Participation
GCC CXO Question-Answer Submission
GCC CXO Website Design & Development
GCC CXO Logo, Identity, Brand Guidelines
GCC CXO Award Submissions
- GCC CXO/Executive Brand Management Packages
A robust personal brand can expand the CXO’s network, opening doors to valuable connections and partnerships. This can be instrumental in business development and collaboration efforts.
A strong personal brand can create a positive legacy for the CXO, which can be valuable in the context of succession planning and leadership transitions.
A well-developed personal brand can extend the influence and reach of the CXO beyond national borders, helping the GCC gain international recognition.
A well-known GCC CXO is more likely to be sought after for media interviews, speaking engagements, and industry conferences. This can enhance the visibility of the GCC.
GCC Internal Branding
Employee Culture Assimilation is critical and employee engagement is an ongoing effort and requires consistent attention, active participation from leaders, and customization to suit the specific needs and preferences of employees within the GCC.
Internal branding activities are important part of assimilating culture in a Global Capability Center (GCC) involves fostering a sense of shared values, beliefs, and practices among employees from diverse backgrounds.
Employee-Generated Content
Encourage employees to contribute articles, blogs, or videos to the intranet, showcasing their expertise and insights
GCC Intranet Website
GCC Skill Development Resources
GCC Leadership Spotlights
GCC Employee Spotlights
GCC Employee Achievements
GCC Milestones
GCC Employee Recognitions
GCC Interactive Polls
GCC Professional Development Tips
GCC Sharing Success Stories
GCC Town Hall, MBRs, QBRs Hosting
GCC Advocacy Recognition
- GCC Employee Culture Assimilation - Digital Marketing Packages
Cultural assimilation in a GCC is an ongoing process that requires commitment and effort from leadership and individuals. It’s essential to create an environment where cultural differences are valued, respected, and leveraged for the benefit of the organization and its employees.
It is also important for GCCs to promote employee wellness programs focused on physical, mental, and emotional health. This can include fitness challenges, meditation sessions, stress management workshops, and initiatives to promote work-life balance.
Social and Team-Building Events foster camaraderie and a sense of belonging among employees, customers and partners. This can include team outings, sports events, cultural celebrations, and volunteering activities.
ONE ORG
Amplifying the brand of a GCC is an ongoing effort that requires a well-defined strategy, consistent execution, and a commitment to delivering value to stakeholders. Building a strong brand can help GCCs attract top talent, foster client relationships, and ultimately contribute to their long-term success.
The sessions led by Waqt Gurus practitioner offer opportunities for employees to network and establish connections with industry experts. This can lead to mentorship relationships, guidance, and access to a broader professional network, which can be invaluable for career growth within the GCC.
Our Portfolio
Trust our expertize to propel your GCC Brand towards success in the India market.
WGC GCC Transformation Services.
